Happy New Year from Herford’s! I trust this little note finds you all very well. What a busy, interesting year 2017 has been. There were plenty of ups, and more than a few downs. There were global and political victories for mankind, and many times of concern and disappointment … whichever way you may tend to lean. One thing that has impressed me, that I have observed in people from every kind of background, is a kindness and care for others, and a desire to change their little part of the world in a positive way. This is a challenging course to navigate, but one that always produces good and lasting fruit. I’m not usually one for clichés, but throughout this past year I have reminded myself, and tried to impress on others, to do better every day. It doesn’t always work that way in the day-to-day, of course, but keeping that goal in mind has been a great help through the challenges. Philippians 3:13-14
In the Spring, I spent a few days with a mentor/friend who owns a tree service in California, and saw what had been missing in our operation. I’m not referring to equipment, although that has improved dramatically this year, but rather systems and organization, and an attitude of service and care that so often is easy to forget. I always wanted things to improve, but couldn’t see what was lacking. I will be forever grateful for the opportunity.
A quick update on our equipment: we have acquired a newer bucket truck, a super-organized equipment van, dump truck, new trailer, another chip truck, and we’ve reconditioned our old-faithful chipper to like-new. The newest addition is a Bobcat MT55, a narrow, walk-behind tracked skid-loader. We are amazed at what it can do. We have never been so well equipped and prepared to respond quickly, efficiently and safely to meet your needs.
More importantly, we have never been so well staffed. Truly, our team is the best we’ve ever had, our training has greatly improved, and we are always looking for serious-minded people to continue to help us grow. Creating a positive, encouraging workplace has been a major goal this year, and it’s meant making many changes and sacrifices. It’s all paying off. We’re not yet where we ultimately want to be, but we can see it, and we keep pressing toward that end.
Your trees, and your satisfaction with our work, is our priority every day. When we fail to meet your expectations, we want to know, and we hope to have the opportunity to make it right.
Finally, I want to thank you, our wonderful customers, for giving us the opportunity to serve you. Your confidence in us keeps us driving forward, and makes the difficulties inherent to the industry more bearable. As a thank-you, we’ve included a coupon with this letter for 10% off any service we provide, up to $250. If you find no need for our services, feel free to share it with a friend. Your referrals are the greatest compliment. I pray this is an especially great year, with challenges and opportunities to learn and grow.
See you in the trees!
(up to $250 off total price)
*Offer expires July 1, 2018
Please present coupon at time of estimate.
I had a chance to visit this impressive flowering pear at the 9-11 memorial in New York last week, while attending an arborist workshop put on by the TCIA, also know as the “Survivor Tree.” It was buried in the rubble, and severely damaged, when the towers collapsed. With great care, it was removed from the site, and almost miraculously restored to health. There are cavities in the main stem (battle scars) but it has formed a beautiful new crown, and should remain an image of resilience for many years.